Fundraising 101 – Gay, Inc. Uses Grassroots Momentum but Not Its Power.
Last night on Rachel Maddow’s show, Rachel exposed the republican email scams using healthcare reform and fake election candidates as a platform for raising funds. Unfortunately, using the momentum of others to raise funds for your cause isn’t just a republican strategy; it’s also being used by “Gay, Inc.”
You may recall that the Human Rights Campaign (“HRC”) was more than happy to ignore the National Equality March until it was deemed a success and they felt they could use that success as a platform to get more money. Apparently, the HRC underestimated the power of a grassroots movement. You’d think that Gay, Inc. would have learned from that lesson, but as Restore Equality 2010 continued pushing hard for a 2010 ballot initiative, Equality California, along with other major “gay rights” groups, were spending money to persuade Californians that a 2010 ballot initiative to repeal Proposition 8 was a bad idea. In fact, Rick Jacobs of the Courage Campaign announced that, because polling looked bad, we have to wait until 2012 for equality.
After nearly a year of hard work, signature gathering, canvassing and debates by many grassroots groups and organizations, the Public Policy Institute of California has revealed that polling shows California is ready to repeal Proposition 8 – with a whopping 6% increase in support of marriage equality in just a year. Can we say, unprecedented?
Unfortunately, Equality California still doesn’t get that we are tired of waiting – but they understand perfectly the opportunity to raise more money. In a March 25, 2010 email blitz, Equality California announced that they, proved skeptics wrong about the perception that we could not sway voter opinions significantly enough to overturn Proposition 8 and that they need more money in order to, “keep this effort going and have millions of conversations so we can secure majority support and win marriage back.” They then make the ominous declaration that they can only secure equality if we stand with them today, linking that declaration, as well as 6 other links, to the donation page.
While some in the community who have worked so very tirelessly to sway public opinion are outraged at this latest tactic of Gay, Inc., I’m not so outraged. In fact, I find it very amusing that they sent an email asking “us” to stand “with them” by donating money, when they so quickly turned away when we asked “them” to stand with “us” and overturn Proposition 8 in 2010.
It’s important to remember; however, that Equality California, the HRC, Courage Campaign and the rest of Gay, Inc. may be wrong, but they aren’t our enemies… well, not in the same way that the American [Heterosexual Only] Family Association; the Southern Baptist Convention; the National Organization for [Heterosexual Only] Marriage and their cohorts are our enemies.
Perhaps soon, they will wake up and fil the momentum.