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eHarmony, Ellen and Portia – Smoke and Mirrors or True Apology?

March 31, 2009 By: jaysays Category: Commentary, Thought of the Gay

After a lawsuit which eHarmony reluctantly settled with the New Jersey attorney general, the matchmaking site is launching its “gay” service under “compatiblepartners” dot com.

Interestingly, at least to this observer, eHarmony was the sponsor of “The New Newlywed Game” on the show Ellen.  During that episode, the eHarmony logo was displayed on the booth which held Ellen and her wife, Portia.

It appears that the dating website that took such a heavy hit for its discriminatory tactics is now trying to make amends with the LGBT community.  Do we forgive or do we continue to give our business to supportive companies such as match.com?

See more: EHarmony launches gay matchmaking service – Los Angeles Times.